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Main | Twitter does the “Monster Match” »
Monday
Jul122010

Everyone Needs a “Resume Coach”

DateMonday, July 12, 2010

Can you imagine any competition, serious endeavor, an Olympic athlete or top performer in any field where a coach, consultant or mentor is not employed to achieve excellent results?  Isn’t that why sports coaches, fitness coaches, executive coaches, sales coaches, career coaches, life coaches and experts are sought?   They provide the strategy, tactics and best practices quickly and easily to achieve the results desired.

Yet, on many of the career blogs, you will see that many people insist on doing their own resumes and their own interviewing without using any type of career coaching, usually to save a little money.   While this do-it-yourself approach may result in people finding jobs, in today's competitive world, it may also result in an unnecessary, longer job search or a less than optimal result.   And the question always remains in this buyers market is– How can I get a competitive edge?  How do I win this resume game?

Are you a job seeker  facing this new world -- a highly competitive world,  much more demanding,  much more focused and much more consensus-oriented than in the past?  Have you experienced how the new systems, technologies, procedures, and the economy have made the hiring process much more complicated, impersonal and time consuming in recent years?    Much to the job seeker’s frustration, it has become a distinct two stage competition – first: the resume competition  and second: the interview process. 

Perhaps you’ve tried to reach the hiring manager and tried to sell yourself into an interview?  Maybe you’ve left multiple messages to the recruiter in HR trying to follow up on the resume that you forwarded for the job? It's very difficult to get any personal response.  So your resume is forced to do your selling for you. 

So how can you get an “edge” using a “resume coach”?  Here are some facts:

  • When thousands of resumes are searched by recruiters, if you’re not on page 1 or 2, you’re probably out.
  • A poor candidate can have an elegant, professional looking resume while a stronger candidate can be left behind because of poor resume aesthetics or subpar presentation and no one will ever know.  It’s a one way street.
  • If a poor resume will generate a 1/20 interview ratio, an exceptional resume will generate a 1/6 ratio.
  • Resumes are often read with a negative bias: “what is this candidate missing?”
  • As a long time recruiter, 50% of the resumes that I screened where poorly written.   About 40% were at least average and only 10% were effective selling resumes.   Most resumes are narrative, unfocused and are not “selling resumes”.  
  • A well-crafted “Selling Resume” is at least 31% more likely to land interviews, 40% more likely to receive a job offer, and 38% more likely to be contacted by recruiters than the average resume. So in order get an edge in the paper competition your document can’t be just a resume  ----   but a Selling Resume!

Since most of us do not have sales experience, and are too close to the topic to really sell ourselves objectively, we need to consult a sales-oriented advisor, a “resume coach” to guide us in the presentation.   A selling resume is not about “you “, but about “how you can help solve a problem”.  Every hiring manager has a business problem that they need solved by brining aboard a new hire.  Your resume has to sell you as a solution.

There many sources of resume information, “misinformation” and outdated advice in the marketplace.  Poor results, even after spending a lot of money, are not uncommon.  Here are the choices:

  • Free resources and resume templates that give routine results, rarely yielding an exceptional resume. In actuality, most of these resumes never clear the Applicant Tracking Systems used by recruiters and companies.
  • Resume builders and free sources don’t care about quality or uniqueness.  They usually just want a resume for their primary purpose and agenda or it’s merely a “freebie” service leading you in to entice you purchase other products or services. 
  • HR recruiters are limited to their own experience, agency recruiters simply can’t spend the time.  They take an average resume and try to present it with their own write ups - their own elevator pitch - in hopes of filling jobs that they will get paid for.   It’s easier than rewriting your resume and honestly, they don’t have a real investment in your career if it does not serve their immediate purpose.  Thus, opinions and misinformation about a good resume will be all over the place.
  • When we do it ourselves, without specific coaching, we rarely create a selling resume because we are too close to the topic and too distant from the hiring process.  Are we the experts?
  • A professional resume writer can produce good, average or poor results depending on the background of who you select and the result can be good or disappointing at any price.   The blogs are full of mixed reviews.
  • Since this is a lifelong skill, the best alternative is for you to seek out the proper guidance and advice so that you can quickly and confidently acquire the expertise needed to craft and tailor an exceptional resume as you need it throughout your career.   A resume also becomes a branding tool for social networks where you are checked out and found by recruiters.

Who would be the best sources for a Resume Coach?  

If you want to win the resume game, your resume must be a selling document.  Therefore, a talented career coach or third party recruiter, who has a sales background and understands the recruiting process in your field is the most obvious choice.  Paying for their time, advice and guidance is so minor compared to the upside and the results it could yield.   Ask yourself --- if your job search is even 2 days shorter, your job offer is $2000 more, or the position obtained puts you on a faster track, is there a better  investment for your career?

Therefore a “selling resume” is more than an advertisement in today’s world. It is a marketing proposal for your services.   Get an edge. Get a sales-oriented coach to help you win the resume game. 

Authordavidw | Comment15 Comments |
tagged , , , , , , in ,

Reader Comments (15)

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I was very frustrated with the search for a good resume writer. After suffering through sales pitches with prices all over the place I was completely disappointed with the resume samples provided. I didn't feel like they were better than what I had already created. I didn't really have any idea what "guidelines" I should be following. I asked a professional to write an article on how to find a good resume service, She did a great job walking you through the process, you can read her article at http://bit.ly/dyPvoe

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